New children’s store opening near downtown Austin

St. Edward’s University alum Karina Drake is opening up a new children’s boutique near downtown Austin Saturday. The store, Alexa James Baby, is named after Drake’s own daughter.

She was inspired by raising Alexa James in New York City until the family moved home to Texas.

“Living in the city had its challenges, but exploring NYC through Alexa’s eyes was very inspiring,” Drake says in a press release. “There was something really special about mixing the magic of childhood with such a modern, adult setting.”

The store will feature clothing from sizes newborn to 6 toddler as well as toys, books, items for the nursery and cards. Drake will stock items from local designers as well as European designers.

The new Alexa James Baby boutique opens on Saturday. Kate Weaver

Drake wanted the store to be more than a place to buy things. Interior designer Claire Zinnecker created reading nooks as well as play areas. Drake plans to offer story times, happy hours, coffee and more events.

You can find clothing and toys at Alexa James Baby. Kate Weaver

Drake said she wanted “to create a space that fostered community, especially for mothers. After having Alexa, I found myself searching for escapes and destinations in the neighborhood. I would walk to beautiful baby shops in Tribeca and SoHo more for the amazing experience they offered than the actual items I was purchasing. My goal is to create an environment like that here in Austin.”

The store at 908 W. 12th St., No. C, will celebrate its grand opening 10 a.m. to 2 p.m. Saturday. The first 20 people will get special gift bags, but you’ll also find samples, in-store discounts and more. RSVP on Eventbrite. Find more information on

Alexa James Baby. Kate Weaver

Author: Nicole Villalpando

Nicole Villalpando writes about families in the Raising Austin blog and the Raising Austin column on Saturdays. She also offers a weekly and monthly family calendar at She tweets at @raisingaustin.

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