Boy Scouts of America announced its new campaign “Scout Me In” on Wednesday. This builds on the program it launched in fall to allow girls to join Boy Scouts at the Cub Scouts level and then eventually at the Boy Scout level (sixth grade and up).
The marketing campaign’s goal is to let girls know that they can join, too, as well as boys that might not have felt welcome in the past.
“Cub Scouts is a lot of fun, and now it’s available to all kids,” said Stephen Medlicott, National Marketing Group Director of Boy Scouts of America, in the press release. “That’s why we love ‘Scout Me In’ – because it speaks to girls and boys and tells them, ‘This is for you. We want you to join!’”
One big change is that the Boy Scout level will soon be called Scouts BSA rather than Boy Scouts. The organization name won’t change.